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American Institute of CPAs - Personal Financial Planning (PFP)

Dec 25, 2020

Guest: Mackey McNeill, CPA/PFS

Being in the people business of personal financial planning often requires shifting from an expert with all the answers to a coach who ask questions and listens. In this episode of the PFP Section podcast, Mackey McNeill, CPA/PFS, gives you the framework she uses for her first meeting with her retirement clients, including:

  • Asking open ended questions to get the conversation started and active listening
  • Addressing the fear that comes with money discussions head on
  • Setting a frame by laying out the game plan, your role, and the client’s role
  • Encouraging the client to set intentions that guide the financial plan forward

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This episode is brought to you by the AICPA’s Personal Financial Planning Section, the premier provider of information, tools, advocacy and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice. Also, by the CPA/PFS credential program, which allows CPAs to demonstrate competence and confidence in providing these services to their clients. Visit us online at to join our community, gain access to valuable member-only benefits or learn about our PFP certificate program.

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