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American Institute of CPAs - Personal Financial Planning (PFP)

Nov 12, 2021

In the first of this four-part life insurance series, expert Susan Bruno, CPA/PFS, gives a fantastic review of the basics. This episode of the PFP Section podcast will give you what you need to know to educate your clients and make them aware of their options.  Susan provides an overview of the following:

  • The difference in term, whole life, and universal life insurance
  • A tool that she uses with her clients to do an annual review as part of their comprehensive financial plan
  • Important requests to make when clients are transferring or selling insurance from one trust to another
  • How to bring the serving agent or broker into conversations to best serve your clients

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This episode is brought to you by the AICPA’s Personal Financial Planning Section, the premier provider of information, tools, advocacy and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice. Also, by the CPA/PFS credential program, which allows CPAs to demonstrate competence and confidence in providing these services to their clients. Visit us online at to join our community, gain access to valuable member-only benefits or learn about our PFP certificate program.

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