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American Institute of CPAs - Personal Financial Planning (PFP)

Mar 20, 2020

Guest: Bob Keebler, CPA/PFS

Health concerns related to COVID-19 are top of mind and finances are likely a close second. No one can control market volatility and often the portfolio advice during this time is to hold steady. However, there are proactive income tax planning techniques that work well in a volatile market, reinforcing your value and reassuring your clients that you have their best interest at the forefront of all you do. In this episode, Bob Keebler, CPA/PFS, shares ideas to consider with your clients during a volatile market, including:

  • What factors should you consider with Roth conversions when the market fluctuates?
  • How do you go about capital loss harvesting without violating the wash-sale rules?
  • How can you make the most effective use of ISO and NSO exercise?

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The episode is brought to you by the AICPA’s Personal Financial Planning Section, the premier provider of information, tools, advocacy and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice and by the CPA/PFS Credential program which allows CPAs to demonstrate competence and confidence in providing these services to their clients. Visit us online at to join our community and gain access to valuable member-only benefits.

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